Ready to make the future visible?
Hi, I’m Julia. As a Design Lead, I work with teams, stakeholders, and business leaders to turn AI-driven transformation into opportunities for better employee, customer, and user experiences through rapid prototyping, visual experimentation, and exploring new ways of working.
I’ve worked in digital design for over 20 years across London, Amsterdam, and Helsinki for agencies like AKQA, Stink Studios, R/GA, Sapient, Razorfish, and Siili. I started in production at Endemol UK crafting experiences for the BBC, moved into agency and studio work for global brands like MINI, Ford, BlackBerry, and Chanel, helped launch startup websites and products, and spent the last decade as a lead design consultant for organisations like Lloyds Bank and Microsoft.
My approach starts with understanding the brand strategy, visual systems, audience insights, and market trends to frame the challenge and opportunity space. By visualising potential solutions — through rapid prototypes, imagery, videos and storytelling — I enable confident decision-making.