Human-centred AI design
Challenge
AI systems are relatively new territory for design teams. When designing AI solutions, it's not immediately obvious what human-centred principles to apply, or how to ensure responsible implementation.
Solution
Collaborating with researchers at Siili, I visualised the key principles formed when designing digital services and products with AI – clear, actionable principles that designers can quickly consult when working through project requirements. The principles advocate transparent collaboration between human and AI, leading to empathetic and empowering experiences for all people.
Impact
Provided practical guidance via visualised principles, that are easy to remember and an agent designer can check and ask ethical guidance during rapid project pacing, making ethical AI design accessible rather than theoretical.
Background
This concept, evolved through internal work at Siili
Tools
Midjourney, Figma, Copilot agent




