Collaborating with researchers at Siili, I visualised the key principles formed when designing digital services and products with AI – clear, actionable principles that designers can quickly consult when working through project requirements. The principles advocate transparent collaboration between human and AI, leading to empathetic and empowering experiences for all people.
TOOLS
Midjourney, Figma, Microsoft 365 agents
Accountability
Capacity to tell the story of decisions.
RESPECT
Design environments that encourage multiple perspectives and repeated consideration.
Innovation
Find the "new within" existing systems and constraints.
EVOLVE
Consider improvement not as linear progress but as adaptation to changing contexts.


WholeneSS
Design for wholeness rather than just ethical compliance.
Diversity
Diversity strengthens systems like alloys strengthen metals.

SUstainability
Consider sustainability as a generative collateral.
transparency
Perhaps true transparency is designing spaces where understanding naturally emerges rather than explicitly showing everything.



Next project
Kairós AI Lenses
Collaborating with researchers at Siili, I visualised the key principles formed when designing digital services and products with AI – clear, actionable principles that designers can quickly consult when working through project requirements. The principles advocate transparent collaboration between human and AI, leading to empathetic and empowering experiences for all people.
TOOLS
Midjourney, Figma, Microsoft 365 agents
Accountability
Capacity to tell the story of decisions.
RESPECT
Design environments that encourage multiple perspectives and repeated consideration.
Innovation
Find the "new within" existing systems and constraints.
EVOLVE
Consider improvement not as linear progress but as adaptation to changing contexts.


WholeneSS
Design for wholeness rather than just ethical compliance.
Diversity
Diversity strengthens systems like alloys strengthen metals.
SUstainability
Consider sustainability as a generative collateral.
transparency
Perhaps true transparency is designing spaces where understanding naturally emerges rather than explicitly showing everything.



Next project
Kairós AI Lenses
hello@juliamirjami.com
+358 4143 75 103
©2026
Challenge
AI systems are relatively new territory for design teams. When designing AI solutions, it's not immediately obvious what human-centred principles to apply, or how to ensure responsible implementation.
Solution
Collaborating with researchers at Siili, I visualised the key principles formed when designing digital services and products with AI – clear, actionable principles that designers can quickly consult when working through project requirements. The principles advocate transparent collaboration between human and AI, leading to empathetic and empowering experiences for all people.
Impact
Provided practical guidance via visualised principles, that are easy to remember and an agent designer can check and ask ethical guidance during rapid project pacing, making ethical AI design accessible rather than theoretical.
BACKGROUND
This concept, evolved through internal work at Siili
TOOLS
Midjourney, Figma, Microsoft 365 agents
Accountability
Capacity to tell the story of decisions.
RESPECT
Design environments that encourage multiple perspectives and repeated consideration.
Innovation
Find the "new within" existing systems and constraints.
EVOLVE
Consider improvement not as linear progress but as adaptation to changing contexts.


WholeneSS
Design for wholeness rather than just ethical compliance.
Diversity
Diversity strengthens systems like alloys strengthen metals.

SUstainability
Consider sustainability as a generative collateral.
transparency
Perhaps true transparency is designing spaces where understanding naturally emerges rather than explicitly showing everything.



Next project
Kairós AI Lenses
hello@juliamirjami.com
+358 4143 75 103
©2026
Accountability
Capacity to tell the story of decisions.
RESPECT
Design environments that encourage multiple perspectives and repeated consideration.
Innovation
Find the "new within" existing systems and constraints.
EVOLVE
Consider improvement not as linear progress but as adaptation to changing contexts.


WholeneSS
Design for wholeness rather than just ethical compliance.
Diversity
Diversity strengthens systems like alloys strengthen metals.

SUstainability
Consider sustainability as a generative collateral.
transparency
Perhaps true transparency is designing spaces where understanding naturally emerges rather than explicitly showing everything.



Next project
Kairós AI Lenses
hello@juliamirjami.com
+358 4143 75 103
©2026