Difference led by recognition
Concept four cognitive states

Next project
Human-centred AI principles

Difference led by recognition
FORECAST
AI as a utility
Kelly reframed AI as infrastructure, not event — cheap industrial smartness running behind everything, invisible except when it switches off. Everything formerly electrified would now be cognitised.
WIRED · OCT 2014
FIELDWORK
Other minds
Intelligence evolved twice, separately. The octopus arm is partly self and partly agent of its own — as alien a mind as we could hope to encounter, and proof that thinking takes more than one shape.
GODFREY-SMITH · 2016
EXPERIMENT
Computational life
Life as a computational process, emerging from interaction rather than design.
Blaise Agüera y Arcas · ARXIV · 2024
DATA POSTCARDS
Cognitive insights
First BCI-enabled consumer-grade device of its kind, aimed at cognitive health insight and burnout management.
NEURABLE
Concept four cognitive states
ALPHA
relaxed alertness for learning
THETA
deep creative flow
BETA
active focus
Transit
reflect

Next project
Human-centred AI principles

23 min
to return to an interrupted task
Gloria Mark
10,000
Digital interactions per person per day in 2025, up from 298 in 2010.
KEVIN KELLY · WIRED 2014
2/3
Of an octopus's 500 million neurons sit outside its brain, distributed through the arms.
GODFREY-SMITH · HARVARD GAZETTE
→ $2.4B by 2035
Cognitive-enhancement wearables by 2035
Expert Market Research
Difference led by recognition
FORECAST
AI as a utility
Kelly reframed AI as infrastructure, not event — cheap industrial smartness running behind everything, invisible except when it switches off. Everything formerly electrified would now be cognitised.
WIRED · OCT 2014
FIELDWORK
Other minds
Intelligence evolved twice, separately. The octopus arm is partly self and partly agent of its own — as alien a mind as we could hope to encounter, and proof that thinking takes more than one shape.
GODFREY-SMITH · 2016
EXPERIMENT
Computational life
Life as a computational process, emerging from interaction rather than design.
Blaise Agüera y Arcas · ARXIV · 2024
DATA POSTCARDS
Cognitive insights
First BCI-enabled consumer-grade device of its kind, aimed at cognitive health insight and burnout management.
NEURABLE

talk
Mutual Wave Machine
Nearly 5,000 people have participated in a brain experiment and interactive art installation using a crowdsourced neuroscience
Suzanne Dikker
Concept four cognitive states
ALPHA
relaxed alertness for learning
THETA
deep creative flow
BETA
active focus
Transit
reflect

Next project
Human-centred AI principles

23 min
to return to an interrupted task
Gloria Mark
10,000
Startups would simply take X and add AI. Written in 2014, eight years before ChatGPT.
KEVIN KELLY · WIRED 2014
2/3
Of an octopus's 500 million neurons sit outside its brain, distributed through the arms.
GODFREY-SMITH · HARVARD GAZETTE
→ $2.4B
Cognitive-enhancement wearables by 2035
Expert Market Research
Difference led by recognition
FORECAST
AI as a utility
Kelly reframed AI as infrastructure, not event — cheap industrial smartness running behind everything, invisible except when it switches off. Everything formerly electrified would now be cognitised.
WIRED · OCT 2014
FIELDWORK
Other minds
Intelligence evolved twice, separately. The octopus arm is partly self and partly agent of its own — as alien a mind as we could hope to encounter, and proof that thinking takes more than one shape.
GODFREY-SMITH · 2016
EXPERIMENT
Computational life
Life as a computational process, emerging from interaction rather than design.
Blaise Agüera y Arcas · ARXIV · 2024
DATA POSTCARDS
Cognitive insights
First BCI-enabled consumer-grade device of its kind, aimed at cognitive health insight and burnout management.
NEURABLE

talk
Mutual Wave Machine
Nearly 5,000 people have participated in a brain experiment and interactive art installation using a crowdsourced neuroscience
Suzanne Dikker
Concept four cognitive states
ALPHA
relaxed alertness for learning
THETA
deep creative flow
BETA
active focus
Transit
reflect

Next project
Human-centred AI principles
